Total Performance Data (TPD), the world’s leading live horse racing data provider, has today announced Abu Dhabi Turf Club (ADTC) as a new client.
ADTC has signed a multi-year deal to use TPD’s services at their vibrant, state-of-the-art racetrack in heart of UAE’s capital, Abu Dhabi – a partnership that extends TPD’s content footprint in the federation (3 racetracks), and within the fast-growing Middle Eastern horseracing region (6 racetracks).
TPD has commenced the producing of live and post-race timing and performance stats for every horse at ADTC, with live running order graphics displaying on racetrack screens for the benefit of visiting spectators.
Will Duff Gordon, CEO of TPD, commented:
‘We’re delighted to extend our UAE footprint by proudly welcoming Abu Dhabi to our growing international client base. This is another major step in our Middle East expansion, and we would like to thank the team at Abu Dhabi Turf Club for choosing us to serve their vibrant and ambitious racetrack.’
Dayle Brown, Executive Racing Director of ADTC, commented:
‘We are pleased to announce our new collaboration with Total Performance Data. TPD shares our ambitious vision for continually identifying new ways to engage spectators while also attracting new fans to the sport. We aim to further elevate the experience for local and international visitors to Abu Dhabi Turf Club and provide new and interesting insights for our global racing audience’.
About ADTC
Established in 1976 through the visionary leadership of the late Sheikh Zayed bin Sultan Al Nahyan, the Abu Dhabi Turf Club has transformed from an equine sanctuary into a premier destination for racing excellence.
Following extensive renovations in 2023, under the guidance of His Highness Sheikh Mansour Bin Zayed Al Nahyan, Vice President of the UAE and President of ADTC, the club now features a championship turf racecourse, grandstand with seating for 10,000 guests, exclusive VIP suites, and a newly renovated hospitality garden.
As a world-class venue for both national and international races, ADTC hosts a vibrant calendar of racing events from October through April, attracting global owners, trainers,jockeys, and spectators. Seasonal highlights include the prestigious President’s Cup and other Group 1 races.
About Total Performance Data
Founded in 2015 with the visionary aim of bringing the world of horseracing to a wider audience through engaging and insightful data, TPD is today the global leader in its field. TPD partner with an expanding 160 racetracks across 12 countries and in addition to measuring live speed, position, stride data, and advanced performance metrics, also creates new revenue streams, betting opportunities, and deeper fan engagement worldwide. Visit: www.totalperformancedata.com / https://x.com/TPDZone.
