The partnership between Total Performance Data, Arena Racing Company and At The Races has resulted in a nomination for the RCA Showcase & Awards for:
Digital and Social Media Excellence
TPD are delighted to have been the provider of race pace data to enable racecourse and broadcast partners to bring in-race betting to the UK market.
Bookmakers are now able to host exciting new betting markets on the back of data provided by TPD. This include[s] ‘the fastest furlong run’ and ‘fastest MPH achieved’ for the Sky Bet Summer Sprint Series at Royal Windsor on 21st August. The fastest horse came last!
If this data increased in-play betting by 10% it would be a £500 million opportunity for bookmakers which would be a massive ROI and help racing maintain its share of the betting market (Totally Gaming, July 2017)
You can find out more about the RCA Showcase & Awards 2017, and book your tickets here.