We should stop arguing about timing at sales, that bird flew long ago.
We should stop arguing about timing at sales, that bird flew long ago. Instead, consignors should be getting on the front foot in taking ownership of data and commercialising its use to grow our market. The majority of people buying horses will have initially had a bet, so we should be presenting data from the sales for betting on maidens in simple graphical format to help grow our market and find new ‘punters’.
We could do so much with the data but most importantly, this data could really go a long way to selling milers and stayers. We could provide stride and cadence data in the form shown by Total Performance Data, which will have a positive impact in helping to sell horses that are more than clock-busting sprinters. If we stop hiding data and provide it there is no way the next Libertarian or Trip To Paris would sell for £20,000 as they will stand out on metrics like stride length.
Read the full article at Racing Post.com